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SOCIETY FOR MARKETING ADVANCES CONFERENCE

With conference registration, you earn a one-year membership to SMA. This membership allows you access to online journals.  Once you log in, you have links to the Journal websites.

CONFERENCE DETAILS COMING SOON

1

SMA CONFERENCE

Please join us for SMA 2025 from November 4-8 to network with fellow scholars, attend great workshops, and advance marketing. More information about 2025 is coming soon.

SAVE THE DATE

2

ACADEMIC PLACEMENT SERVICES

The SMA Academic Placement Service is available to members who are seeking job positions or schools recruiting for faculty positions. 

3

DOCTORAL CONSORTIUM

We invite doctoral program coordinators or other faculty to nominate students or students can apply directly to represent their program as a 2025 SMA Doctoral Consortium Fellow. 

COMING SOON

SMA & Conference 
Benefits

Why Join SMA?

The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad. SMA is founded to foster service, research, and education in all marketing phases and encourage exchanging ideas among members with similar interests.  SMA endeavors to promote the growth of intellectual leadership in marketing on the part of teachers, researchers, and students in universities, executive business, and government.

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  • Great networking opportunity - connect again with your colleagues at the conference.

  • Present and listen to ideas and papers at the cutting edge of marketing.

  • Online access to the Journal of Marketing Theory and Practice and Marketing Education Review

  • Online access to the SMA Conference Proceedings

  • Eligible for conference workshops

  • Special pricing for hard copies of the Journal of Marketing Theory and Practice and Marketing Education Review (subscriptions run for the calendar year following the membership year)

    • One year $30 to USA addresses

    • One year $45 to addresses outside the USA

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Membership is part of each years conference.  To Join SMA, please register for the next upcoming conference.

JOIN FOR 2025 (COMING SOON)
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SMA remains one of the friendliest, most relaxed conferences I attend. Thank you!

SMA Conference Attendee

Conference Submission Guidelines

The documents below will provide guidance on specific submission guidelines for the Society for Marketing Advance annual conference. Click on the document title to download.

FULL PAPER EXAMPLE

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SPECIAL SESSION EXAMPLE 

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TEACHING MOMENT EXAMPLE

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SUMMARY BRIEF EXAMPLE

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SUMMARY BRIEF EXAMPLE WITH TABLE

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PREVIOUS CONFERENCE PROCEEDINGS

Dive into the Society for Marketing Advances archives and explore the rich tapestry of prior year conference proceedings. You'll find a chronicle of insights, research, and breakthroughs shaping the marketing narrative here.

STAY IN THE KNOW

Thanks for submitting!

The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad. SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and executive business and government.

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