WELCOME TO SMA


The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad. 

SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and executive business and government.

2020 SMA Annual Conference

The SMA Annual Conference brings together marketing educators and professionals from throughout the United States and abroad. The 2020 SMA Annual Conference will be held at Fort Worth, Texas from November 4 - 7, 2020. Conference registration includes complimentary SMA membership.

Watch for more information regarding

  • Call for Papers
  • Submissions
  • Hotel Details, etc.

    More Info coming soon

    COnFerence Benefits

    • Online access to the Journal of Marketing Theory and Practice and Marketing Education Review
    • Online access to the SMA Conference Proceedings
    • Special pricing for hard copies of the Journal of Marketing Theory and Practice and Marketing Education Review (subscriptions run for the calendar year following the membership year)
      • One year $30 to USA addresses
      • One year $45 to addresses outside the USA
    •  Eligible for conference workshops

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