Welcome to SMA |
2021 SMA Annual Conference Panel Discussions
CALL FOR PANELISTS
If you plan on attending SMA’s 2021 conference in Orlando, FL, then we would be “wowed” to have you participate in one of the following panels:
Research Based Panels: 1. Demystifying the Tenure and Promotion Process 2. Strategies to Achieve Full Professor | Marketing Education Based Panels: Industry Based Panels: |
If you or your colleagues are interested in serving on one or more of these panels, please email the Panel Track Chair, Joanne T. Cao, at joanne.cao@usm.edu If you have another panel idea that you believe would provoke some interesting discussions during the conference, please send a one-page summary of the panel idea, including a list of panelists, to Joanne T. Cao at joanne.cao@usm.edu |
| Dr. Joanne T. Cao is an Assistant Professor of Marketing at The University of Southern Mississippi. She is also an alumnus at Southern Miss receiving both of her BSBA and MBA degrees. Dr. Cao earned her doctorate from Louisiana Tech University and has over 10 years of experience in the services and healthcare industry. Her research areas include value consumption, service failures and recovery, branding, and higher education. Her recent work can be found in the Journal of Business Research, Journal of Service Management, and the Journal of Marketing for Higher Education. Dr. Cao currently teaches Principles of Marketing, Consumer Behavior, and Marketing Research. She loves getting involved with student research and has mentored several undergraduate Honors and graduate students. Dr. Cao’s experience with the Society for Marketing Advances started in 2014, where she attended the annual doctoral consortium. She has contributed to the annual conference as an author, reviewer, and session chair. The consortium (and conference) has had such a positive impact on Dr. Cao that she has also supported undergraduate and graduate students at SMA since joining USM in 2016. |
Dr. Joanne Cao, Panel Track Chair