"Fort Worth, TX - Where the Cowboys and Culture Meet"
SMA & Annual Conference Benefits
The Society
for Marketing Advances (SMA)is a premier marketing association that
hosts an annual conference that brings together marketing educators and
professionals from the United States and abroad. SMA
is founded to foster service, research, and education in all phases of
marketing and to encourage the exchange of ideas among members with
similar interest. SMA endeavors to promote the growth of intellectual
leadership in the field of marketing on the part of teachers,
researchers, and students in universities and executive business and
government.
Great networking opportunity - connect again with your colleagues at the conference.
Present and listen to ideas and papers that are at the cutting edge of marketing.
Online access to the Journal of Marketing Theory and Practice and Marketing Education Review
Online access to the SMA Conference Proceedings
Eligible for conference workshops
Special pricing for hard copies of the Journal of Marketing Theory and Practice and Marketing Education Review (subscriptions run for the calendar year following the membership year)