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Call for Symposium Submissions

The International Journal of Advertising is inviting submissions for a Symposium at the Society for Marketing Advances that will be designed to help develop papers for submission to a special issue of the journal. Submissions are open to all research that can contribute to IJA. As IJA is a general advertising journal, any issue addressing advertising that has a strong conceptual framework and managerial and/or societal implications and has external validity is appropriate for consideration.  Papers do not need to be cross-cultural or globally focused, though such paper are also welcome. Submissions must be full papers and should follow the IJA guidelines. Submission must be accompanied by a 3 page summary document as outlined below and submitted to SMA through Easy Chair by June 30th.

A team of highly respected scholars including Adam Mills (Loyola University -New Orleans), Chris Hopkins (Auburn University) Kevin Shanahan (Mississippi State University), Marla Stafford (University of Nevada- Las Vegas) and Rebecca VanMeter (Ball State University) will play leadership roles in the symposium, which is designed to help develop high potential papers, and will also serve as Associate Editors for the special issue. Submissions will be assessed by the team and a shortlist of submissions which will be invited to participate in the symposium. Prior to the conference, accepted submissions will be pre-assigned to author working groups, and participating authors will be invited to read and prepare commentary on other papers in their working group. During the symposium, there will be multiple breakout workshops for each working group, each facilitated by members of the IJA editorial review team. Based on the progress and feedback during the symposium workshops, the most promising projects will be personally invited by the Editor in Chief to submit to the special issue of IJA with an expedited review process

International Journal of Advertising - Summary of Submitted Paper

Aims and scope of the Journal
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). 

SUMMARY DOCUMENT to accompany submissions
MAXIMUM of 3 pages (double spaced)

    1.      Authors and affiliation
    2.      Abstract – maximum 100 words
    3.      Gap or Need for the Study
    4.      Contribution to Theory and Practice
    5.      Theoretical Background to support hypotheses (if applicable)
    6.      Research Design
    a.      For qualitative, methods employed
    b.     For quantitative, variables and relationships – you may insert models
    7.      Data Analysis methodology
    8.      Data collection method
    9.      Methods/respondent pool/survey method limitations

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