2020 Conference Workshops

Registration for the conference is required to attend all workshops


Qualitative Techniques for Social Media Research by Dr. Jenna Drenten


November 4, 2020 (10:00 am - 12:00 noon CST): Modern life is deeply intertwined with social media—people share life stories on YouTube, offer political opinions on Twitter, post hashtagged selfies on Instagram, and ‘go viral’ in an instant on TikTok. As online and offline spaces increasingly converge, social media platforms offer opportunities to better understand society. In the midst of the global coronavirus pandemic, potential for digital fieldwork and qualitative social media methods have become even more important. Click here for more info.

PLS-SEM Workshop by Dr. Lucy Matthews


November 7, 2020 (08:00 am - 11:00 am CST) Lucy Matthews (Middle Tennessee State University) will conduct a seminar on PLS-SEM, an alternative to traditional CB-SEM. The variance-based PLS method produces reliable parameter estimates with latent variables—even with small sample sizes (N = 50) and with data distributions that lack normality. As a basis of comparison, large samples of N = 200 with normal distributions for variables are generally required with traditional approaches to structural equation modeling. This session will be especially valuable to those working with survey methods or secondary data. The workshop with be “hands-on” using the SmartPLS software (provided free) and does not require an extensive background in statistics to benefit. Click here for more info.

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