PROCEEDING GUIDELINES

The Society has been publishing its Proceedings since 1973.

View Proceeding Guidelines

PAST CONFERENCES

Click the YEAR to view past conference proceedings.

2023 Proceedings

THE WILD, WILD WEST: FINDING THE BALANCE BETWEEN BIG DATA, ANALYTICS, AND ETHICS **PROCEEDINGS COMING SOON**

RECONCEPTUALIZING MARKETING IN TODAY'S GLOBAL ENVIRONMENT

MAKE 'EM SAY "WOW" - HOW MARKETERS ARE WOWING CUSTOMERS

ANALYSIS FOR A BRAVE NEW MARKETING WORLD

CHANGING THE RHYTHM OF MARKETING: ARE WE LISTENING?

2019: 978-1-7320408-0-9

BACK TO THE FUTURE

ETHICAL DECISIONS IN LIFESTYLE CHOICES

REIMAGINING MARKETING: THE POWER OF MARKETING TO CREATE ENDURING VALUE

2016: 0-9840884-7-4

REAL-TIME MARKETING

2015: 0-9840884-6-6

TRANSFORMATIONAL MARKETING

2014: 0-9840884-5-8

MARKETING IDENTITY

2013: 0-9840884-4-X

LEADING THE WAY

2012: 0-9840884-3-1

SENSORY MARKETING: THE NEXT FRONTIER

2011: 0-9840884-2-3