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Teaching Moments

SUBMIT to Teaching MOments via easychair

Do you have a teaching innovation you would like to share? If so, we welcome your 100-word abstract submission for consideration for the SMA Annual Conference Teaching Moments track. You can present your teaching moment in a lively 3-minute session at the conference and share your abstract in the conference proceedings. 

Link to SMA Call for Papers and  EasyChair

ABout Teaching Moments

For decades the Society for Marketing Advances (SMA) has stood at the forefront of marketing discovery. At each conference members debut important new innovations in marketing science and teaching.

Teaching Moments is a multi-channel platform designed to speed the diffusion of it’s members’ latest teaching ideas. Teaching Moments allows marketing educators to efficiently share fully-tested, proven teaching methods. Here’s how it works:

  • Marketing educators first learn about these cutting edge teaching developments in Teaching Moments sessions at the annual SMA conference.
  • Next, they can read an abstract of the innovations in the Marketing Education Review (MER).
  • Then, this webpage takes readers into SMA’s third teaching innovation distribution channel.

2022 Teaching Moments Track Chairs

  • Charles Drehmer, DePaul University
  • Prachi Gala, Kennesaw State University
  • Parker Woodroof, The University of Alabama at Birminghan


Teaching Moments was born in 2011 as the annual Marketing Education Review Editorial Board meeting was ending. SMA’s much-honored member, Jeff Tanner, approached D. Joel Whalen with an idea. Jeff envisioned bringing Teaching Moments to SMA. Jeff and Joel determined to launch Teaching Moments at the 2012 SMA meeting. 

The next year, as SMA met at America’s Happiest Place, Disney World, the Magic Kingdom became the launch site of marketing education’s most effective teaching innovation distribution vehicle. The first session was an immediate hit and the session room became SMA’s Happiest Place.

Teaching Moment’s Growth

SMA members were immediately drawn to the Teaching Moment’s unique format: Fast-paced (each presenter has 3-minutes to share their innovation), fun, and positive. The audience rewards each presenter with Thunderous Applause, contributing to the energetic, supportive atmosphere.

The demand for Teaching Moments has grown ever since. The single debut session in Orlando offered 13 presenters selected from the Societies most honored teachers. Today Teaching Moments is open to all. By 2016 it had grown to four conference sessions featuring 41 presenters. Kesha Coker, SMA’s Director of Electronic Communication, became a regular Teaching Moments presenter in 2013. In 2015, she joined Jeff and Joel as co-Chair.

Publication History

Marketing Education Review

  • Kesha K. Coker & D. Joel Whalen (2019) SHINING IN THE CLASSROOM WITH TEACHING MOMENTS, Marketing Education Review, 29:2, 147-152, DOI: 10.1080/10528008.2019.1609994

  • Drehmer, Charles E., Kesha K. Coker, and Prachi Gala. "BIG IMPACT TEACHING MOMENTS IN THE BIG EASY." Marketing Education Review (2020): 1-3.

  • Kesha K. Coker and D. Joel Whalen. (2018). “Teaching Moments: Rapidly Diffusing Pedagogical Advances.” Marketing Education Review.  Vol. 28. No. 3. p. 155-158. https://doi.org/10.1080/10528008.2018.1443016 
  • Whalen, D. Joel and Kesha K. Coker. (2017). “Classroom Ready Teaching Moments.” Marketing Education Review. Vol. 27. No. 2. p. 119-123. https://doi.org/10.1080/10528008.2017.1278610 
  • Whalen, D. Joel and Kesha K. Coker. (2016). “Outside the Box Teaching Moments: Classroom-Tested Innovations.” Marketing Education Review. Vol. 26. No. 2. p. 119-123. https://doi.org/10.1080/10528008.2016.1167521
  • Tanner, John F. and D. Joel Whalen. (2013). “Teaching Moments: Opening the Pipeline to Teaching Innovations.” Marketing Education Review. Vol. 23. No. 3. p. 265-274. https://doi.org/10.2753/MER1052-8008230305 

Society for Marketing Advances Proceedings

  • Whalen, D. Joel and Kesha Coker. (2016). “Teaching Moments: Preview 43 Great Teaching Ideas in Less Than 3 Minutes Each.”  Proceedings of the Society for Marketing Advances International Conference 2016. Atlanta, GA. November 2-5-7. Session One Pp. ; Session Two ; Session Three; Session Four.
  • Whalen, D. Joel & Kesha Coker. (2015). “Teaching Moments: 27 Teaching Ideas in 3-Minutes.” Real Time Marketing Proceedings of the Society for Marketing Advances International Conference 2015. San Antonio, TX. November 4-7. Session One Pp. 294-297; Session Two 365-368; Session Three 412-415
  • Whalen, D. Joel & Jeff Tanner. (2014). “Teaching Moments.” Transformational Marketing. SMA International Conference 2014. New Orleans, LA. November 4-8. pp. 265-267.

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