Welcome to SMA
Do you have a teaching innovation you would like to share? If so, we welcome your 100-word abstract submission for consideration for the SMA Annual Conference Teaching Moments track. You can present your teaching moment in a lively 3-minute session at the conference and share your abstract in the conference proceedings.
For decades the Society for Marketing Advances (SMA) has stood at the forefront of marketing discovery. At each conference members debut important new innovations in marketing science and teaching.
Teaching Moments is a multi-channel platform designed to speed the diffusion of it’s members’ latest teaching ideas. Teaching Moments allows marketing educators to efficiently share fully-tested, proven teaching methods. Here’s how it works:
2022 Teaching Moments Track Chairs
Teaching Moments was born in 2011 as the annual Marketing Education Review Editorial Board meeting was ending. SMA’s much-honored member, Jeff Tanner, approached D. Joel Whalen with an idea. Jeff envisioned bringing Teaching Moments to SMA. Jeff and Joel determined to launch Teaching Moments at the 2012 SMA meeting.
The next year, as SMA met at America’s Happiest Place, Disney World, the Magic Kingdom became the launch site of marketing education’s most effective teaching innovation distribution vehicle. The first session was an immediate hit and the session room became SMA’s Happiest Place.
SMA members were immediately drawn to the Teaching Moment’s unique format: Fast-paced (each presenter has 3-minutes to share their innovation), fun, and positive. The audience rewards each presenter with Thunderous Applause, contributing to the energetic, supportive atmosphere.
The demand for Teaching Moments has grown ever since. The single debut session in Orlando offered 13 presenters selected from the Societies most honored teachers. Today Teaching Moments is open to all. By 2016 it had grown to four conference sessions featuring 41 presenters. Kesha Coker, SMA’s Director of Electronic Communication, became a regular Teaching Moments presenter in 2013. In 2015, she joined Jeff and Joel as co-Chair.
Kesha K. Coker & D. Joel Whalen (2019) SHINING IN THE CLASSROOM WITH TEACHING MOMENTS, Marketing Education Review, 29:2, 147-152, DOI: 10.1080/10528008.2019.1609994
Drehmer, Charles E., Kesha K. Coker, and Prachi Gala. "BIG IMPACT TEACHING MOMENTS IN THE BIG EASY." Marketing Education Review (2020): 1-3.