March 26 - EVENING SESSION: Qualitative Techniques for Social Media Research (2021 Spring Workshop)

$79.00 - Member price
Evening Session :
Please select options
    View cart


Friday, March 26, 2021. From 4 pm to 6 pm (CST) SMA Member Price: $ 79.00 / Non-member Price: $ 99.00 By Dr. Jenna Drenten. Modern life is deeply intertwined with social media—people share life stories on YouTube, offer political opinions on Twitter, post hashtagged selfies on Instagram, and ‘go viral’ in an instant on TikTok. As online and offline spaces increasingly converge, social media platforms offer opportunities to better understand society. In the midst of the global coronavirus pandemic, potential for digital fieldwork and qualitative social media methods have become even more important.

  Follow/Connect/Engage: Email | Twitter | Facebook | LinkedIn | Website

© 2020 Society of Marketing Advances All rights reserved

Powered by Wild Apricot Membership Software