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Rusty Brooks Distinguished Service AwarD

Nominations for the 2022 Rusty Brooks Distinguished Service Award (Coming soon)


The Society for Marketing Advances (SMA) established a Distinguished Fellow Award in 1979 to recognize a small number of SMA scholars for significant contributions to marketing thought and outstanding service to SMA. In 2018, SMA created a Distinguished Service Award for SMA members who have provided extraordinary service to SMA over an extended period. The Distinguished Service Award explicitly recognizes that our Society depends on a small number of people whose dedication and tireless efforts on behalf of SMA has enabled our Society’s success. The Distinguished Service Award requires exemplary service; it does not emphasize significant contributions to marketing thought.

The selection criterion for the Distinguished Service Award is significant, sustained service contributions to the Society over at least a ten-year period. Examples of exemplary service include, but are not restricted to, serving with distinction in multiple leadership roles across the Board of Governors, the Executive Committee, the Doctoral Consortia, Editorship of the Marketing Education Review (an SMA-owned journal), and other substantive services to SMA (with other examples to be determined by the Board of Governors).

We name this Award for John R. (Rusty) Brooks, Jr. of Houston Baptist University (HBU) because his career perfectly captures our definition of exemplary service. Rusty served as Executive Secretary (now called Executive Director) for at least 17 consecutive years (1984 – 2001), as President-Elect (2002 – 2003) – which includes chairing the annual SMA conference, and as President of SMA (2003 – 2004), and on the Board of Governors continuously at least since 2014; his current term extends to 2019. Collectively, this totals at least 25 years of hard-working service for SMA at an executive level. Additionally, Rusty arranged for a room at HBU that is dedicated to preserving SMA’s historical records. Further, several years ago, Rusty persuaded our Society to become a 501(c)(3) organization that is exempt from federal taxes, that enables those so willing to make tax deductible contributions to SMA. All of this has been done without remuneration from SMA; indeed, without any expectation of remuneration, recognition, or reward.

Given Rusty’s selfless – and truly stellar – contributions, the Board of Governors is pleased to announce that the Distinguished Service Award is to be named, now and in perpetuity, the Rusty Brooks SMA Distinguished Service Award. This Award grants to its recipients the same rights and privileges that SMA Distinguished Fellows receive.

All members of SMA who have provided exemplary, sustained service to the Society over at least ten years are eligible for the Rusty Brooks SMA Distinguished Service Award.

 A Nominating Committee and the Board of Governors will judge whether a nominee’s service to SMA merits receiving this Award. Nominees must be SMA members in good standing for at least ten years. Nominations will be accepted no later than Sunday, August 1, 2022. Recipients (if any) will be based on the recommendation of a three-member SMA Distinguished Service Nominating Committee. Its members will be appointed by the Board of Governors chair, with preference given to previous recipients of the Rusty Brooks SMA Distinguished Service Award (our intent is that in a few years, and under normal circumstances, all three members of the Nominating Committee will have received this Award).

Submission Criteria and Procedures 

To be considered for the Rusty Brooks SMA Distinguished Service Award, a nomination must be made by an SMA member and must include:

  1. A letter detailing the nominee’s exemplary service to SMA. The letter must justify in detail why the nominator believes the nominee merits the Rusty Brooks SMA Distinguished Service Award.
  2. The letter must be written by an SMA member. It must state the name, position, affiliation, and contact information of the nominee and the nominator. A full curriculum vita of the nominee must accompany the nomination.
  3. The letter and accompanying documents should be addressed to the Chair, Nominating Committee for the Rusty Brooks SMA Distinguished Service Award.

A recipient of the Rusty Brooks SMA Distinguished Service Award must attend the annual SMA Conference to receive the award. A person who is nominated but does not receive the award may be re-nominated after a three-year waiting period.

For more information, please contact:

John R. (Rusty) Brooks, Jr.

Houston Baptist University


Nominations for the 2022 Rusty Brooks Distinguished Service Award (Coming soon)

Previous Winners

2021 - William (Bill) Kehoe, University of Virginia
2020 - Linda Swayne, University of North Carolina, Charlotte
2019 - Alvin J. Williams, University of South Alabama
2018 - John R. (Rusty) Brooks, Jr., Houston Baptist University

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