2020 Michael Ahearne, University of Houston, USA
2019 Christine Moorman, Duke University, USA
2018 Ruth N. Bolton, Arizona State University, USA
2017 Donald R. Lehmann, Columbia University, USA
2016 V. Kumar, Georgia State University, USA
2015 Richard P. Bagozzi, University of Michigan, USA
2014 J. Craig Thompson, University of Wisconsin, USA
2013 Russell W. Belk, York University, Canada
2012 Peter Golder, Dartmouth College, USA
2011 Terry L. Childers, Iowa State University, USA
2010 Michael J. Polonsky, Deakin University, Australia

2009 A Parasuraman, University of Miami, USA
2008 Katherine Lemon, Boston College, USA
2007 David Stewart, Loyola Marymount University, USA
2006 Jagdish Sheth, Emory University, USA
2005 Roland Rust, University of Maryland, USA
2004 Jan-Benedict E.M. Steenkamp, Tillburg Univ, The Netherlands
2003 Yoram (Jerry) Wind, University of Pennsylvania, USA
2002 Shelby Hunt, Texas Tech University, USA
2001Sharon F. Beatty, University of Alabama, USA
2000 Philip Kotler, Northwestern University, USA