Dana Eckerle Harrison is an Assistant Professor of Marketing and the Stanley P. Williams Faculty Fellow at East Tennessee State University. Her research focuses on the intersection between customer relationship management, business ethics and technology. Her scholarly research has been published in journals such as the Journal of Business Research, the Journal of Product and Brand Management and the Journal of Marketing Theory and Practice. Dana is a co-author on the Essentials of Marketing Research, 5th edition, McGraw-Hill, 2020 and the Essentials of Marketing Analytics, 1st edition, McGraw-Hill, 2021. She currently serves as an Associate Editor for the Journal of Marketing Theory and Practice, as well as on the Editorial Review Board for the Journal of Business Research and Journal of Marketing Education. She teaches a certificate program on marketing analytics for the Academy of Marketing Science where she serves as the Director of Technology and also currently serves as the Proceedings Editor for the Society of Marketing Advances. Dana is available on LinkedIn at https://www.linkedin.com/in/danaeharrison/ or by email at email@example.com.What I like about SMA? (Dana)
I have been an active participant with SMA for over 7 years. SMA provides an opportunity for doctoral students and faculty in all stages of their careers to learn about emerging research topics, but also collaborate and develop lasting friendships. The environment is welcoming and the people are kind.
Haya Ajjan is an Associate Dean and an Associate Professor of Management Information Systems, the Gordon Professor in Entrepreneurship, and the Director of the Center for Organizational Analytics at Elon University. Her research focuses on better understanding the impact of technology use on individuals, groups and organizations, and has been published in journals such as Journal of Business Research, European Journal of Operations Research, Communications of the Association for Information Systems, Business Horizons, and Journal of Marketing Theory and Practice. She teaches a certificate program on marketing analytics for the Academy of Marketing Science and currently serves as a program co-chair for AIS SIG in Decision Support and Analytics. You can find Haya on Twitter @HayaAjjan, LinkedIn at https://www.linkedin.com/in/haya-ajjan-45ba657 or via email at firstname.lastname@example.org
What I like about SMA? (Haya)
The friends I made and the lifetime relationships I built. The sessions cover trending topics that I am interested to learn more about. I also find the SMA audience's research feedback to be thoughtful and helpful to advance my research inquiries. I am grateful to be part of this supportive network.
Joe Hair is Director, Ph.D. Program in Business Administration and Cleverdon Chair of Business, Mitchell College of Business, University of South Alabama. He previously was on the faculty of the Ourso College of Business Administration, Louisiana State University, where he held the Copeland Endowed Chair of Marketing. He earned his Ph.D. in Marketing from the University of Florida, Gainesville, where he was a United States Steel Foundation Fellow. Joe was recognized by Clarivate Analytics as being in the top 1% globally of all Business and Economics professors, for the years 2018, 2019 and 2020; these awards are based on citations of his research and scholarly accomplishments, which exceed 249,600. His related scholarly metrics include an H-Index of 94 and an I-10 index of 392. He has co-authored over 75 editions of his books, including Multivariate Data Analysis, Cengage Learning, U.K., 8 th edition 2019 (cited 138,000+ times and one of the top five all time social sciences research methods textbooks); Marketing, Cengage Learning, 13 th edition, 2020; Essentials of Marketing Research, McGraw-Hill, 5th edition 2020; Essentials of Business Research Methods, Routledge, 4th edition 2020; and A Primer on Partial Least Squares Structural Equation Modeling, Sage, 3rd edition forthcoming 2021. He has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Advertising Research, European Journal of Marketing, Journal of Family Business Strategy, European Management Journal, Journal of Business Research, Journal of Long Range Planning, Industrial Marketing Management, Journal of Retailing, and others. His new book on Essentials of Marketing Analytics was published in 2021 (McGraw-Hill). Joe can be contacted at email@example.com.
What I like about SMA? (Joe)
I have been a member of SMA for literally 50 years – I interviewed for my first job at an SMA meeting in Atlanta, Georgia in 1970 and considered three universities for my first job – University of Tennessee, Texas Christian University, and University of Mississippi. I chose the position at Ole Miss and stayed there 6 years, and then moved to LSU. I only recall missing two SMA annual conferences in the past 50 years. What I like most about SMA is the people I meet, and the colleagues and coauthors I have gotten to know over the years. The atmosphere is friendly, collegial, fun – but also an opportunity to learn about many emerging developments in marketing, whether theoretical, methodological, teaching, or marketing in general.
(TEAM RESPONSE) What are we looking forward to for the workshop?
Business and particularly marketing is changing rapidly. As a field, marketing is increasingly influenced by digital data, information technology, social media, artificial intelligence, and many other recent developments. Using advanced data analytics to predict customer’s behavior and improve outcomes continues to be a critical competency for marketing professionals. Our recently published textbook – Essentials of Marketing Analytics, McGraw-Hill, 2021, was written in response to many of these emerging trends.In our SMA workshop we will be introducing marketing faculty to topics they will need to be familiar with when teaching marketing analytics, as well as marketing research, and even principles of marketing. We will begin the workshop by summarizing the fundamentals of analytics, data management, data exploration, and data visualization – as they relate to marketing analytics. We will also provide an overview of popular analytics software tools, such as Tableau and Python. In addition, you will learn about topics such as social network analysis, web