Turning Teaching into Research by Seung Hwan (Mark) Lee from Ryerson University and Editor of Marketing Education Review
In this 2-part session, we explore the steps in turning YOUR teaching into scholarship. In part 1, we begin with acknowledging the different types of pedagogical research that exists in the field of marketing education. Then, we identify the components that are associated with publishing your teaching innovations. The session walks you through the components that will increase your chances in getting your work published. In part 2, we work with you to turn YOUR top innovative teaching assignments into research. Together, this workshop is intended to be hands-on and will require prep work to ensure an optimal learning experience. Lastly, we conclude by discussing the future of marketing education scholarship and outlets to pursue for your research!